The Uber Villa is your sanctuary from the Croisette. Connect directly with our senior leadership team through curated conversations on AI-powered advertising, a live look at emerging worldwide mobility and delivery trends into how Uber turns moments of movement into momentum for brands—conversations you won’t want to miss!
Get an insider’s look at how Uber is architecting the movement layer. Anchored in a more seamless, unified ads experience, we’re building a connected foundation for brands to manage ads and offers campaigns across Uber and Uber Eats. From new premium formats across the journey, in-app and beyond, to the global expansion of our Creative Studio, discover how our latest innovations bring movement precision and storytelling together to create moments that move the needle.
The AI conversation is moving from hype to human behavior. Consumers are using generative AI to search, shop, plan, compare, and make decisions, but adoption is not a straight line. As AI becomes part of daily life, people are weighing its promise against new questions around trust, usefulness, and control.
At Cannes, EMARKETER’s Nate Elliott will share new findings from a survey of 1,500 US consumers, then bring Uber Advertising’s Edwin Wong to unpack what the data means for marketers. The conversation will explore where AI is making everyday life feel more manageable, where it is adding new uncertainty, how it fits alongside traditional search, and what brands need to understand as influence moves from search results to AI-assisted recommendations.
Tuesday, June 23, 2026
11 AM CEST: Arrival/Doors Open
11:10 AM CEST: Opening Remarks
11:15 AM CEST: Podcast Live Taping
12:15–12:35 PM CEST: Audience Q&A
Uber Advertising and The Verge are teaming up to present the first-ever live episode of the Decoder podcast from Cannes. Join host Nilay Patel (Editor-In-Chief, The Verge) and guest Amy Lanzi (CEO, Digitas North America) for a candid and wide-ranging conversation about how agentic AI, search, and Google Zero are transforming the world of advertising for better or worse in this live taping of the must-listen podcast Decoder. Stay after for an intimate Q&A session.
Wednesday, June 24, 2026Â
4:00 PM CEST: Arrival/Doors Open
4:30 PM CEST: Sarah Marzano presents the Future of Commerce Media
4:45 PM CEST: Fireside Chat between Sarah Marzano and Kristi Argyilan
5:00–6:00 PM CEST: Happy Hour
Commerce media is no longer confined to the digital shelf. It is moving into the everyday moments that shape what people buy, where they go, what they order, and how they move through the world.
At Cannes, EMARKETER’s Sarah Marzano will unpack new data on the next phase of commerce media: where investment is shifting, how new advertising platforms are gaining ground, and why travel, delivery, and mobility companies are becoming a bigger part of the media mix.
She’ll then sit down with Kristi Argyilan, Global Head of Advertising, Uber for a fireside conversation on what the numbers mean for marketers now. Together, they’ll explore how commerce media is moving beyond isolated placements toward more connected platforms, smarter workflows, and campaigns that can travel across surfaces that reach consumers earlier, link digital engagement to real-life action, and give brands new ways to turn intent into growth.
Stay after the session for cocktails and conversation at the Uber Villa happy hour.
